The North Face: Explore Mode

Disconnecting to deepen our connections.

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It’s awfully hard to connect to the world around you without picking up your head to look at it.

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Connection with the world around us is more important than ever as we fight to undo the damage done to it. In light of this, we conceptualized and executed a North Face initiative to celebrate Earth Day that required people to ditch their phones and, well, look around!

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We gave them plenty to look at, too. The week-long series of events included unique culinary experiences led by world-renowned chef Angela Dimayuga, fashion and art exhibitions, and an exclusive acoustic performance by Grammy-Award winner Ella Mai. Hundreds of people enjoyed a wealth of diverse and enriching experiences throughout the week, all completely free of their phones.

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Turns out taking people’s phones away makes them talk. Our activations garnered over 150 million impressions, bringing attention to the North Face’s petition to make Earth Day a national holiday. To-date, the petition has over 50,000 signatures.