BMW FILMS presents THE CALM

ASK

Launch the All New BMW 7 Series with HNWIs, highlighting the backseat 32:9 Theatre Screen as a key differentiator. 

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ANGLE

HNWIs over-index in their love of film and arts. As they trend older, they are also familiar with the original BMW Films project which debuted in 2001.

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IDEA

After a seven-year hiatus – and over 20 years since its launch – we brought back BMW Films with Hollywood power in action packed short, The Calm, featuring Uma Thurman, Pom Klementieff and all the new 7 Series features.

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Previewed at films festivals on the BMW Theatre Screen.

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RESULTS

Accrued over 10 million views across platforms and coverage in nationwide media outlets around the world.